Why quick turnaround furnishing is essential for London property investors

In a competitive rental market like London, where rents sometimes grow at an annual rate of over 10%, time is of the utmost essence when maximising rental returns and minimising the risks of losses caused by void periods. Getting a property quickly ready for tenant occupancy is a top priority for landlords, especially if they want to capitalise on seasonal trends like the start of an academic year when student demand is the highest.

While well-furnished properties attract high-calibre tenants, getting them furnished in time can be challenging. Selecting the right furniture that suits your property and then coordinating the delivery, installation, and maintenance can be time-consuming and costly. The solution to this challenge is a quick turnaround furnishing service that helps overseas investors, including those from Malaysia, save time, money, and effort.

What is quick turnaround furnishing, and what does it include?

Quick turnaround furnishing refers to furnishing and dressing a property quickly to ensure it is move-in ready, sometimes in just a few days or under a week. Such an efficient process is highly beneficial to landlords and investors who are looking to earn a competitive rental yield quickly.

Here’s what is included in such an express furnishing service –

i. Furniture packages – Hand-picked by expert designers, these high-quality furniture items are sustainably sourced from around the world to suit different property types and tenant profiles.

ii. Design-led – Looks sell, and the expertise of professional designers to create a cohesive interior design is invaluable to enhance the visual appeal of rental properties.

iii. Speed and efficiency – While hard furniture packs can be installed in just one or two days, the entire furnishing process, from finding the right window dressing accessories and artwork, can be completed within a week*.

iv. Tailored options – Whether it is student-friendly furniture required for your kid studying in London or modern space-optimising units for professional tenants, landlords and homeowners, there are a range of options to choose from.

* Based on stock availability.

Meeting market demand and tenant expectations

Convenience and comfort are the top expectations of new-age tenants, such as students and young professionals. The ease of moving into a property with only their luggage is the level of practicality tenants are looking for these days. High-quality furniture and the latest appliances help get along with busy schedules and are an instant attraction. By collaborating with London’s leading furnishing expert, InStyle Direct, we have helped thousands of clients realise the full potential of their rental investments.

Financial benefits for property investors

Better rental yields – Well-furnished London residences command higher rents than unfurnished or semi-furnished properties. By opting for a quick turnaround furniture pack that appeals to the lifestyle preferences of modern tenants, landlords and investors can secure higher rents and meet their investment goals faster.

Reduced vacancy periods – Vacancy or void periods are the biggest obstacles for landlords when generating rental income from their properties. A quick furnishing turnaround ensures a property is ready for occupancy so that assets can generate rental income for their owners.

Minimising renovation and furnishing delays

Efficient project management is crucial to the success of quick turnaround furnishing, and by providing an experienced and dedicated project manager to coordinate the entire process, our furnishing partner ensures projects are completed on time and to our clients’ expectations. This coordinated approach prevents delays and the subsequent stress caused by the following furnishing concerns –

i. Logistics and delivery delays – Most furniture retailers rely on third-party vendors to deliver and install the furniture. However, with an in-house fleet and 10,000 sq ft London warehouse facilities, InStyle Direct can safely deliver all furniture items on time without any logistics or delivery hassles.

ii. Quality assurance – With a network of trusted global suppliers, clients are assured of high-quality products without any compromise on quality and service.

iii. Cost management – Budget is important when furnishing a rental property, and the expert designers working with our lettings team ensure that clients get the best results within the discussed and agreed budget.

Impact on property value and appeal

The aesthetic appeal of a well-furnished home goes beyond just impressing potential tenants, as it also increases the rental value of a property, making it a lot more appealing on the rental market. With landlords able to command higher asking rents, professionally styled properties are among the most sought-after in London. Our case studies below demonstrate how we have helped clients achieve better rents quickly.

Letting four furnished apartments in four days

An overseas landlord client with four apartments at Royal Eden Docks in Canary Wharf was seeking assistance with property furnishing. The flats were quickly furnished with different variations of the Gold Furniture Pack, giving each property a unique identity with imaginative colour schemes, accessories and window dressings. The variety and colours combined with high-quality, space-optimising furniture led to the quick lettings of all four units within just four days.

Results in just 48 hours for property at Battersea

A one-bed apartment at Battersea Power Station struggled to find the right tenant for its asking price. Sensing the need for an upgrade, the owner opted for the Diamond Furniture Pack, which includes a hand-picked range of high-quality furniture, premium soft furnishings, accessories and artwork. The result was a quick tenancy within just 48 hours of completing the project.

Maximising space and rental potential with the right furnishing

A studio apartment at Catalina House located at Whitechapel struggled to find a tenant despite having seven viewings. That’s when the landlord chose to style the apartment with a neutral colour scheme, using beige and taupe furnishings that made the studio look more spacious. A strategically placed bookshelf and console table demarcated the living and sleeping areas. As a result, the property was rented at the very next viewing for the full asking rent.

Hammersmith apartment rents for more than the asking price

A one-bed apartment at Fulham Reach, owned by a celebrity vlogger, was furnished using the premium Diamond Furniture Pack along with made-to-measure window dressings. From stylish living room transformations to adding a feature wall, dark oak table, patterned wall art, and more, the upgrade was a hit as it attracted many tenants willing to pay more than the asking rent. Subsequently, the apartment was quickly rented out for a value significantly higher than the average rent in the area.

Concluding thoughts

The impact of quick turnaround furnishing is immense, as it offers a valuable solution for landlords and property investors looking to earn better yields and families and homeowners looking to get their overseas London properties ready for move-in quickly. As the rental market in London evolves, the importance of furnishing will only increase as new-age tenants prioritise indoor comfort and quality.

If you have a London property and are looking to expand its rental value or make it move-in ready with high-quality, cost-effective, design-led furnishing, refurbishment and interior design solutions, get in touch with us to request a quote.

Client testimonials

Here’s what some happy clients have had to say about their experience with our furnishing partners –